1. Who We Are

This website is operated under the ACE Fitouts name. We provide fitout, design, fabrication, project management and related services as described on our website.

For privacy-related enquiries, please use the contact details provided at the end of this policy.

2. Information We Collect

Depending on how you interact with our website, we may collect the following categories of information:

• Contact information: Your name, email address, telephone number and company name.
• Enquiry information: The services you are interested in, project requirements, messages and other details you choose to provide through our forms.
• Marketing attribution: Information contained in campaign links, including UTM source, medium, campaign, content and related parameters, where available.
• Website usage information: Pages visited, interactions, referring websites, browser details, device information and approximate location derived from technical information, where collected.
• Communication records: Information relating to enquiries, follow-ups and communications with our team.

Please do not submit passwords, payment card details or other sensitive personal information through general enquiry forms.

3. How We Collect Information

We may collect information when you:

• Submit an enquiry or contact form on our website.
• Select a service or provide project details.
• Contact us by telephone, email or WhatsApp.
• Visit our website or interact with its features.
• Arrive through a search engine, social media post or advertising campaign.
• Provide information to us directly during business communications.

Some information is supplied directly by you. Other information may be collected automatically through website technologies, where enabled and permitted.

4. How We Use Your Information

We may use personal information for the following purposes:

• Responding to enquiries and requests for quotations.
• Understanding your requirements and recommending relevant services.
• Communicating about proposed, ongoing or prospective projects.
• Managing customer relationships and maintaining business records.
• Understanding how visitors find and use our website.
• Measuring advertising and marketing campaign performance.
• Improving website functionality, content, security and user experience.
• Preventing spam, misuse, fraud and unauthorised access.
• Complying with applicable legal obligations and responding to lawful requests.

We do not intend to use enquiry information for unrelated purposes incompatible with the reason it was collected, unless permitted by law or with any consent required.

5. Enquiry Forms and Marketing Attribution

When you submit an enquiry, we may collect the information entered in the form, including your name, email address, telephone number, company, selected service and message.

Our forms may also include an optional question asking how you heard about ACE Fitouts. Your response helps us understand which channels introduce potential customers to our business.

Where campaign tracking is implemented, we may record UTM parameters and other referral information associated with your visit. This helps us understand whether enquiries originate from sources such as search engines, social media, referrals or advertising campaigns.

Marketing attribution information may be associated with an enquiry where necessary to understand the source of that enquiry. We use this information for business analysis and campaign measurement.

6. Cookies and Similar Technologies

Our website may use cookies, pixels, tags and similar technologies to support website functionality, remember preferences, measure traffic and evaluate marketing performance.

These technologies may be used for the following purposes:

• Essential technologies: Support core website functionality, security and form operation.
• Analytics technologies: Help us understand website traffic, page performance and visitor interactions.
• Advertising technologies: Help measure advertising performance and, where configured and permitted, support advertising attribution or audience-related features.

Where required by applicable law, non-essential cookies and similar technologies will be used only after the necessary consent has been obtained. You may be able to manage your preferences through our cookie notice or your browser settings.

Disabling certain cookies may affect some website features. Browser settings alone may not control every form of tracking.

7. Analytics and Advertising Services

Google Analytics

We may use Google Analytics to understand website traffic, visitor interactions and enquiry-related events. Depending on the configuration, this may include page views, form submissions and clicks on telephone or WhatsApp links.

Google may process information in accordance with its own privacy documentation. For further information, please visit Google's Privacy Policy.

Meta Pixel

Where implemented, Meta Pixel may help measure the effectiveness of advertising on Meta platforms and record relevant website events. Its use is subject to the applicable consent requirements and the configuration of our website and advertising accounts.

Further information is available in Meta's Privacy Policy.

LinkedIn Insight Tag

Where implemented, the LinkedIn Insight Tag may help measure advertising performance, understand visits originating from LinkedIn campaigns and record relevant conversion events.

Further information is available in LinkedIn's Privacy Policy.

The availability and behaviour of these tools depend on the services enabled on our website. Third-party services may use their own technologies and process information under their respective policies.

8. WhatsApp, Telephone and External Links

Our website may provide links that allow you to call us, contact us through WhatsApp, view our location on Google Maps or visit other external websites.

When you follow these links, your interaction may be handled by the relevant third-party provider. That provider's terms and privacy policy may apply to information collected through its service.

We are not responsible for the privacy practices or content of external websites and services that we do not control.

9. How We Share Information

We do not sell personal information as part of our ordinary business operations. We may share information in limited circumstances, including:

• Service providers: Hosting providers, website administrators, email services, analytics providers and other vendors who help operate our website and business.
• Marketing and analytics providers: Where necessary to measure campaigns or operate tracking technologies in accordance with applicable requirements.
• Professional advisers: Legal, accounting or other advisers where reasonably necessary.
• Legal and regulatory purposes: Where disclosure is required by law, lawful process or to protect our rights and security.
• Business transactions: Where information must be considered as part of a proposed or completed business reorganisation, merger or transfer, subject to applicable law.

We aim to limit access to personal information to people and organisations that reasonably need it for their assigned purposes.

10. International Data Transfers

Some service providers may store or process information in countries other than the country in which you are located. Where this occurs, we will take steps required by applicable law to support lawful transfers and appropriate protection of personal information.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including responding to enquiries, maintaining business records, managing customer relationships and meeting legal obligations.

Retention periods may vary depending on the nature of the information, the status of an enquiry, applicable legal requirements and legitimate business needs. When information is no longer required, we will take appropriate steps to delete it or otherwise dispose of it securely, subject to legal retention requirements.

12. How We Protect Information

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.

However, no website, electronic transmission or storage system can be guaranteed to be completely secure. You should avoid sending confidential or sensitive information through general website forms.

13. Your Privacy Rights

Depending on your location and the laws that apply, you may have rights concerning your personal information. These may include the right to:

• Request access to personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of information where legally applicable.
• Withdraw consent where processing relies on consent.
• Object to or request restrictions on certain processing activities.
• Request information about how your personal information is handled.
• Raise a complaint with the relevant privacy or data protection authority.

These rights are subject to applicable law, including any relevant exceptions or limitations. We may need to verify your identity before responding to a request.

To make a privacy request, please contact us using the details at the end of this policy.

14. Children's Privacy

Our website and services are intended for business and project-related enquiries. We do not knowingly seek to collect personal information from children through our general enquiry forms. If you believe a child has provided personal information to us, please contact us so that we can review the matter and take appropriate action.

15. Third-Party Websites

Our website may contain links to social media platforms, search engines, map services and other external websites. Visiting those websites may result in the collection of information by their operators.

We encourage you to review the privacy policies of any external service before providing personal information or interacting with its features.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our website, services, data practices or applicable legal requirements. When we make changes, we will update the revision date displayed at the top of this page.

We encourage you to review this page periodically to stay informed about how we handle personal information.